Department | Spartle
Department is a creative marketing agency based in Brisbane, Australia.
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Spartle

Spartle

Spartle is a revolutionary mobile application designed to revitalize Australia’s health and fitness industry by connecting industry professionals, businesses and consumers all in one innovative, digital platform. The app allows users to enhance their health and fitness regimes and achieve better results by engaging in a positive and social fitness community.

Identity & Design
Video & Photography

Spartle can actively benefit fitness professionals and businesses by increasing digital and social media presence, generating marketing and advertising opportunities, developing networking and business skills, and by giving the fitness industry a fully focused social media platform.

Our studio was briefed to design a logo that represented Spartle’s values of community, engagement and support, as well as one of active energy, movement, and continuity.

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Logo development process.

The end design makes use of the negative space shaped by the letter ‘S’ to outline two hands gesturing mutual support, coloured in a bright orange hue that communicates vitality, health, and movement.