Department | Pineapple Express
Department is a creative marketing agency based in Brisbane, Australia.
creative marketing agency, marketing, agency, creative agency, Department Group, Department, Department Brisbane, marketing company, pr agency, social media agency, marketing Brisbane, social media Brisbane, branding design, branding Brisbane, identity & design, event management Brisbane, event management, hospitality consulting, retail consulting, property consulting, marketing & social media, web design, web development, web design Brisbane, video & photography, video Brisbane, photography Brisbane, design Brisbane,
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Pineapple Express

Pineapple Express

Pineapple Express is a Brisbane-born superfood café envisioned by Department’s own directors Jonathan Ford and Tom Sweep, together with their foodie friends Leigh Metzelling, Chris Weight and Jaxon Manual, born out of the group’s never-ending pursuit to find real, healthy and organic foods in Brisbane.

Identity & Design
Hospitality & Retail Consulting
Video & Photography
Web Design
Pineapple Express' key tagline

As passionate advocates of healthy living, the partners wanted to add a burst of vitality and freshness to the city’s Portside Wharf precinct by tempting the tastebuds of local foodies with a nutritious menu that was full of flavour, but good for your insides.

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The space design was conceived with a crisp and clean aesthetic in mind. A fresh colour palette of white, with splashes of aqua and pops of yellow creates a vibrant and youthful setting inside, while surfboards and greenery outside reflect the group’s love for an active lifestyle. The fittings were inspired by an atypical old Queensland style home, with some added funk in the decor and innovative tech functionality added to the shop’s express ordering counter.

A fresh colour palette of white, with splashes of aqua and pops of yellow create a vibrant and youthful setting inside.

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Logo development process.

The final identity takes on sunburst, vibrant colours while juxtaposing a round, playful typeface – Quicksand – with the crisp line geometry of a pineapple head.

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Final packaging designs.

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Pineapple Express final palette and patterns.

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The final identity takes on sunburst, vibrant colours while juxtaposing a round, playful typeface – Quicksand – with the crisp line geometry of a pineapple head.

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Marketing & Social materials designed for Pineapple.

Pineapple’s final identity video was shot at Burleigh Heads beach, with snippets done on Super 8 film to recreate the effect of a golden, vintage summer.

Identity Video
Identity Video

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